Suppose you are a senior marketing manager who is excited about new technologies including a marketing automation platform, social listening tools and customer relationship management to streamline marketing in your organization. Now, write a memo highlighting the new technologies, their benefits and the required training with a training schedule. Subject: Gear Up for Marketing Revolution! New Technologies Incoming Team, Get ready to ditch the spreadsheets and embrace the future! We’re about to embark on a thrilling journey to transform our marketing game with cutting-edge technologies, starting today!

Today’s business landscape has grown highly competitive and dynamic. It is more critical than ever for businesses worldwide to know and understand their target audiences. Segmenting your buyers helps understand them and their buying patterns which helps with creating innovative products, efficient marketing and gaining higher brand loyalty. While there are several bases for segmenting your target audience, one of the most popular ones is demographic segmentation. The demographic segmentation approach involves dividing your market into various subgroups based on demographic factors.

In a hypercompetitive and highly dynamic business landscape, the key to success lies in understanding consumer needs and addressing the diverse needs of your audience in an efficient manner. Knowing your customers well is critical to marketing and boosting sales. This is where the two concepts of targeting and segmentation have proved critical for marketers and firms. These are two interlinked strategies that have revolutionized how businesses engage with customers. Over time, the focus on segmentation and targeting has increased due to the benefits in terms of sales, marketing and customer experience.

Warehousing, function, benefits and best practices Demand for certain products can vary from season to season. It is why companies may need to maintain a certain amount of safety stock in their warehouses to cater to customer demand when demand unexpectedly rises. Warehousing involves storing products until they are ready to be shipped to the customers. Managing warehousing efficiently helps companies optimize their supply chains, distribution and other business process including the final delivery to the customers.

It is the digital era and not everything needs to be physically transported. There are a large number of services that can be availed of directly from the provider without the need for transportation. A large number of services are provided online. However, there are still a large number of physical products that have to be shipped from businesses to customers. For example, Amazon serves millions of customers daily and uses its own distribution and shipping network to make timely deliveries.

Supply chains are the backbone of business. The efficiency of the supply chain of a business affects several things from product quality and delivery times to costs of production as well as customer satisfaction. All these things finally affect productivity and profitability. The pandemic has brought the focus sharply to the supply chains and their resiliency. Now, the supply chain related challenges including sustainability challenges and costs have grown in complexity.

Businesses rely on their supply chains for raw materials used in the production of goods. Managing the supply chain well is critical to smooth operation of business. Especially, the large manufacturers cannot ignore their supply chains since a lot depends on the supply chain from timely production to sales and customer satisfaction. Since supply chains play a crucial role in terms of business operations and profitability, they need to be optimized to sustain even under high pressure.

In an earlier post, we have discussed the stages in B2B buying. Although similar in some regards to B2C buying situations, B2B buying situations also differ from them in several ways. However, it is not always essential that the buyers in B2B buying will go through all the same phases. To a certain extent it also depends on the type of buying situation and whether the buyer is buying for the first time or twentieth time from a supplier.

While the B2B buying process is similar to the B2C buying process in some regards, it is also different in several regards. For example, in both the cases, the process of buying begins at the stage of need recognition. However, the process of searching for potential sellers or suppliers and then the final buying is generally lengthier in the case of business to business buying compared to B2C buying. In this post, we will discuss the various stages in the B2B buying process in detail.

The PC industry is marked by an intense level of competition. At the top of the sector, based on number of shipments and market share is the Chinese technology brand Lenovo. It currently holds the dominant position and largest market share in the global market. While its market share in China is higher than one third of the total PC market, in the other leading markets too including the United States, Lenovo is among the largest players.